Recently, Manchester United’s shirt sponsor, Snapdragon, has expressed interest in potentially buying naming rights for the club’s new stadium. Snapdragon, a tech company that has taken over as United’s front of shirt sponsor, has emphasized their willingness to explore the opportunity. The company’s chief marketing officer, Don McGuire, has stated that while Old Trafford should always remain as it is, they would consider attaching their brand to the stadium in some capacity. This could potentially lead to a partnership like “Snapdragon Stadium at Bashor Field.”
Snapdragon is heavily involved in collaborating with Manchester United on the re-imagination of Old Trafford from a technology and innovation perspective. This partnership extends to the Carrington training facility as well. The possibility of Snapdragon’s involvement in a larger capacity, such as securing naming rights for the stadium, has not been ruled out. With a focus on innovation and technology, Snapdragon is keen on exploring opportunities to support the club in significant ways.
According to sources, there is a proposal within United to construct a new 100,000-capacity stadium on land situated behind Old Trafford. This option has garnered support from key figures within the club, including new co-owner Sir Jim Ratcliffe. The project is estimated to span over six years and incur a cost exceeding £2 billion. As part of the funding strategy, selling the naming rights to the stadium is being considered. However, Manchester United has emphasized the importance of consulting with supporters before making any final decisions.
The club remains open to exploring various avenues for funding the new stadium project. Selling naming rights could provide a significant source of revenue to support the development. With partnerships like Snapdragon already in place, there is a possibility of expanding these collaborations to include a more prominent role in the new stadium’s identity. Manchester United is committed to ensuring that any decisions regarding the stadium’s naming rights align with the values and preferences of its supporters.
The potential for Snapdragon to acquire naming rights for Manchester United’s new stadium presents an exciting opportunity for both the club and the tech company. As discussions progress and plans for the new stadium take shape, it will be important to maintain transparency and involve supporters in the decision-making process. Collaborations with sponsors like Snapdragon can play a pivotal role in shaping the future identity of the stadium while providing essential financial backing for the project.
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